Tag Archives: Lightism

"The 10 Isms"

1. Racism is indeed the largest “Elephant in the room” the progenitor of hatred and slavery. It is the grandfather of Darkism and Colorism, The Apex of a belief system that one race is superior to the rest: animosity toward other races.

What do they say we are….

NIGGERS * SPICS *COONS * DARKIES * BLACK * UGLY * MULATTOS *FEEBLE MINDED * UNFIT * IMBECILES * IMMORAL * CRIMINAL * CATTLE * SLAVES NEGROES * AFRO THIS OR THAT *MONKIES * SAVAGES * COLORED *JUNGLE BUNNIES * DIRT *JIGABOOS * ANIMALS *WET BACKS * SPOOKS *SAMBOO * ASIATIC BLACK MIXED * BIRACIAL* MULTIRACIAL * BURNT And so forth… Code words used to establish slavery.

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The differentness of races, moreover, is no evidence of superiority or of inferiority. This merely indicates that each race has certain gifts which the others do not possess. — Carter G. Woodson

Racism is indeed the largest “Elephant in the room” the progenitor of hatred and slavery. It is the grandfather of Darkism and Colorism, The Apex of a belief system that one race is superior to the rest: animosity toward other races: a profound prejudice against black people or other ethnic groups based on color. Its core belief that people of different races have different qualities and abilities, and that some tracks are inherently superior or inferior to the other races. Slavery in America was the most significant catalyst for this kind of hate. First, let me demystify the general reference to race. I call it – “the powerful illusion.” For the theory of competition to exist, there has to be a superior race and inferior race for the ideal of separation. The method of race is a man-made system of classification created to division among people to classify people into specific groups. Organizing humans into various racial groups, including a selection process of what color fits into what category. Is it redundant to say the least, many have brought into the lie? Think about it can we as people draw any scholarship on race based on what one looks like. Race a group of humans which the populations have divided into a group based on physical characteristics. Biologically speaking, traits are inherited non-concordantly through our ancestors, which means they are inherited independently. If we were to go on genetics alone, there really isn’t a single genetic trait that distinguishes one race from another, even with varying degrees of melanin in the skin. Racism is an aborted attitude believing in a man made the illusion. If people that don’t know who they are they will understand, live, and thrive off of anything. You were sold to the nations, not for your destruction: but because ye moved God to wrath, ye were delivered unto the enemies. Baruch 4:6

The biggest progenitor of racism was slavery.

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There is a massive paper trail noting slavery in the United States of America but what about the four corners of the world where it all begin, that was similar to other forms of servitude practice where our people were kept enslaved. Like the Arabian, European slavery marketing of our people, which may be brutal of them all, like castration of young male genitals to make them eunuchs. The buck breaking and brutal rape of black women and children. The slave trade was in operation in the Arab world, Western Asia, Africa, and Europe beginning during the 19th century. The History of Arab Slavery in Africa by Owen Alik Shahadah (www.arabslavetrade.com) states in the relations and perfections section, ” Africans in the Indian Diaspora. The Afro-Arab relationship was riddled with complexities lined in a cultural nexus. And there is no doubt that racial discrimination against people of African origin was a hard reality. There is an escalation of racism as a casual association with Black Skin and Slave was made. And considering the era in which Islam emerged, it is therefore even more astounding and revolutionary to find such a strong tone of racial harmony and equality.”

Throughout history, it has been the inaction of those who could have acted, the indifference of those who should have known better, the silence of the voice of justice when it mattered most, that has made it possible for evil to triumph. —Haile Selassie

2. Hate-ism is the practice of inequity that privileges light skin over dark skin.

The Hate….

Why don’t you straighten your hair? Are you African? #teamlightskin Why don’t you wear your hair natural? You should wear a weave! Where are you from? Can I touch your hair? You’re beautiful for a dark-skinned girl! You look like a monkey. Your hair is nappy. You are ugly. Go bleach your skin.

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The practice of inequity, hateism (Pigmentocrcy or shadeism) privileges lighter-skinned women and men over their dark-skinned counterparts. The Brown Paper bag rule – In the early 19th century the upper class black American societies would conduct the brown paper bag test to determine if a black person was sufficiently white enough to gain admittance or acceptance in church and other social clubs. If your skin was darker than a brown paper bag, you could not get in and were not accepted. Still, today in 2018, women and men are still being judged by the color of their skin, among blacks, within black communities where darkism thrives.

3. Colorism is indeed a known fact, a direct commencement of hostilities afflicted on a individual based on skin color that is used as the basis for a conclusion, or logic that interfaces that a black person possessing a lighter complexion is treated with a higher esteem than a person with a darker skin color.   This form of discrimination crosses a broad spectrum of skin color, it is the sister of light privilege and the cousin of racism. This was taught during the slavery where the lighter slaves were shown favor because their features, skin color, and hair texture was closer to that of the Aryan race (white people), the Nordic eccentric features with include, but not limited to, straight hair, light skin, light eyes, straight nose etc.. Colorism is not just limited to the black community, other dark nations suffer the injustices of it as well, both men and women. Light skinned or Biracial women are on the receiving end of this.

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Colorism, a term believed to be first coined in 1982 by Pulitzer Prize winner author Alice Walker, was defined by her to mean the “prejudicial or preferential treatment of same-race people based solely on their color.

It’s time we shift our focus from deliberating on this subject matter in meaningless preposterous idioms such as ‘yellow bone’ ‘darkie’ ‘tar baby’ and ‘red bone’ and got down to the real dispute. Most women in the world, worship the idol of beauty that demands adherence to a false standard of beauty (and worth). “The light skinned woman.” All around the world, the brown girls are discriminated against based on the color. Preferential treatment of lighter skin hues over darker hues occurs within racial and ethnic groups as well as between them. The practice of inequity, colorism (Pigmentocrcy or shadeism) privileges lighter-skinned women and men over their dark-skinned counterparts. This results in the skin lightening epidemic, self-hatred, low self-esteem and exposes how the media lifts the Caucasian woman since the beginning of white supremacy have been praised to elevated heights as the universal standard of beauty. Women around the world have been bombarded with so many different requirements of attractiveness. To be thin, but healthy; to have a flat stomach, but have ample breasts and a bigger rear end. And sorrowfully, in order to achieve the standard of perfection these women have increasingly been turning to plastic surgery, cosmetics, eating disorders, and self-mutation to fit this beauty standard the beguiling attraction of it and social imperatives that surround it. The quandary of a woman who does not possess any kind of beauty. This world is superficial where your validation is men drooling at you while walking down the street. What about “the woman that nobody sees” you know the one that is ignored by men? Society places so much pressure to be attractive and the procedures in which women pull out all the stops to modify their appearance by any means necessary. This society will train you in your way to think of a particular beauty standard even upon deeper reflection it will be imposed through universal thinking what our perceptions of beauty should be, its trains your mind directly or indirectly, through the power of subjection and propaganda their way of seeing and of appreciating beauty – The Beauty Ideal – embedded into our brains every second of the day through television, commercials, and the media. Sadly, for most of the brown girls in the world, they have a double disadvantage being a woman considered the least of all women and being of a member of the dark nation.

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Margaret Hunter in her book, “Race, Gender, and the Politics of Skin tone” which in my opinion the best clinical study on the effects of colorism among blacks and Mexicans … states – “Although typically described as a “black “ or “Chicano” problem, colorism is practiced by whites and people of color alike”

4. Shadeism (Pigmentocrcy) the concept of self-hatred that has a pejorative connotation. Also, like racism, shadeism can be thought of as either dimensional in beliefs or multidimensional in perspective. In regards to shadeism, which can be manifested within or across racial and ethnic groups and can be multifaceted in views among all groups of colored people, not just black people.

5. Featurism is the discrimination of black people based on facial features.

Featurism is discrimination of black people based on facial features. Certain ethnic accentuated features such as a part of a face that contributes to its distinct character, especially the eyes, nose, or mouth. In layman terms for a black woman, could be but not limited to, wide nose, full lips, or bigger eyes. Your features are associated with your initial attractiveness. This term “featurism” was first coined by Robin Boyd in his book The Australian Ugliness (1960) but had a different connotation attached to it.

Although skin color is undoubtedly the most salient signal of racial identity in America, other actual or imagined bodily features have also been seen as distinctive markers of Negritude. These include the shapes of heads, feet, lips, and noses as well as the texture of hair. – Randall Kennedy

6. Texturism is discrimination based on hair texture of black women its roughness, smoothness, coarseness, and fineness are judged as good or bad hair.

 Through history, the black woman’s hair texture has been under scrutiny due to the excessive curly nature.
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Black hair is a target of “texturism.” The question is “why has the world scrutinized our hair?” While we are burning it with chemicals and heating tools, and tearing it out with weaves and glue. For 400 years +, the general population of black people has been imparted to by white people that their hair texture and skin is superior to that of black hair and black skin. This welcomed the birth of hair obsession. A majority of blacks perceive straight, silky and downy hair as best. When in fact, wooly hair is scientifically superior to straight hair. Coiled hair acts as antennae conducting the electromagnetic energies of the sun. These are the benefits that our ancestors had in the cotton fields in intense heat. Kinky, afros, nappy, curly, pressed, permed, weaves or silken flow? What is our obsession with hair and how does it affect our perceptions of what is considered attractive? This differentiation of various textures of hair that disregards our hair as being good that sociological programming still continues today. For as long as I remember people often asked me after examining my mid back length hair, “Is all that hair yours?” or “Do you have Indian in your family?“ In the literal sense of logic or even common sense what they are saying to me is that a black female can’t have long hair unless she is mixed with something. Now, this thought process was first initiated by Willie Lynch back in slavery times and is still relevant today. So the term “Nappy” was created by the white man and was adopted for centuries by black people but in reality, our hair has a helix (spiral) pattern. It’s the same pattern as whirlwinds and sound waves and DNA. Our hair is meant to grow outward as a tree, not downward like a cascading waterfall. When our hair is given proper care, it’s fluffy soft. Not only that, our hair is high-volume, high-definition. Our hair doesn’t hang down, it’s not limp, lifeless and flat, it never lacks volume, and you’ll never see a sister wearing a “bump-it” to get the illusion of voluminous hair. We don’t need it. We can take our hair from kinky to curly to wavy to straight and back to kinky again if that’s our desire. Our hair can even defy gravity, and do so naturally. Others can’t. Our hair is a glorious crown, the “original” crown. Look how a crown is designed! So, when you see these so-called European royalty women wearing a crown. They are imitating the beauty of our hair! Wow isn’t that amazing! For black women, the straight hair bias is the culprit of texture prejudice that privileges the white woman’s texture as the supreme texture of hair. Black women are not aware that our hair is rich with soil, the color of dark chocolate, rises to the sky, vastness as space, coiled to perfection, and a mystery of the Most High.

For me, hair is an accoutrement. Hair is jewelry. It’s an accessory. – Jill Scott

7. Lightism is discrimination targeted towards light skinned black women who are validated because of their light skin.

Is all that your hair? What are you mixed with? I’d kill for your hair! #teamlightskin You don’t look black!
The house slave says, ” I am jealous of the field negro, they are free from the master’s house, they can think on their own.”
Photo Credit: Light Girl Documentary, Bill Duke.

Lightism is discrimination targeted towards light-skinned black women who are validated because of their light skin. The recipients of light skinned privilege that is mistreated by darker skinned blacks, not fitting in based on color in both the white and black communities.

I come from an interracial family: My father is from Nigeria, and so he is African-American, and my mother is American and white, so I rarely see skin color. It’s never an issue for me. – Annie Ilonzeh

Lightism is closely related to the discrimination that I have felt through the years. Here are some comments that have been spoken to me as a light cafe au lait colored woman:

You think you all that? You think you better than me? You’re a high yellow heffa! Your piss-covered. You think you’re white. Your nice women that look like you are usually mean. You think you too good to talk to me. You’re stuck up. You’re an oreo cookie. You ain’t all that! Your high maintenance. I am not jealous of you. (Funny no one ever said that this person was) You too beautiful, I hate you. You act like a white girl. You are a BAD bitch. You are a redbone. You’re a yellow bone. Your hair has got to be a weave; it’s too long. You’re an uppity negro. Is all that your hair?

People sometimes ask me or say to me the craziest things

You are so beautiful, what are you mixed with? Which one of your parents is white? When you are done with that face and that body gives them to me. You talk proper Did you have Rhinoplasty (nose surgery) your nose is perfect so small? You’re an Angel. You are so beautiful. I bet you were raped a lot as a child by the men in your family. You’re an uppity negro Is all that your hair Are all women in your country pretty like you. Can I touch your hair? You’re a genetically gifted alien. A man asked my late husband, How do you make a woman that beautiful happy? Your beauty is so unique I don’t know whether to stare, bow, or high 5 the guy next to me. You are gorgeous for a biracial girl I am surprised that you are friendly, a lot of women that look like you are stuck up. How does it feel to be that beautiful? So they think you are the most beautiful woman in the world, but no matter how gorgeous you are, it will never be acknowledged on the level a white woman has been.

Although colorism, lights, and darkism each have a mirage of complexities and prejudices that the impact of all three can be devastating but yet the same. As people of color, we should first seek the Highest for clarity, turn from our wicked ways, and love one another. Knock down the borders that keep us shackled to the brainwashing that took place with our ancestors. Together we must walk together in truth and that truth will set us free.

8. Lookism is discrimination that affects all nations the world over, Lookism is a concept where discrimination occurs to unattractive people; mainly in the workplace but also in social settings. While not classified in the same way as racism and colorism. Lookism is worldwide and affects how people are perceived as well as changing their opportunities in terms of relationships, job opportunities, perks, and social status.

What does it mean to never pay for what you want, get all the best jobs and opportunities, attracting potential mates and the richest. Everyone wants to be the object of someone’s attention. Let’s face it, being perceived as good looking has its advantages, it means never having to change a flat tire and in some cases pay for anything. Beautiful people are perceived as good, happy and fulfilled. Society tends to treat you better when you look your best.

Lookism is a discrimination that affects all nations the world over, Lookism is a concept where discrimination occurs to  unattractive people; mainly in the workplace but also in social settings. While not classified in the same way as racism, colorism, and darkism. Lookism is worldwide and affects how people are perceived as well as affecting their opportunities in terms of relationships, job opportunities, perks, and social status.

Lookism is a funny thing, I have walked into a store and someone pays for my clothing. I have been skipped to the front of lines quit frequently. I have had my fair share of perks.

9. Tokenism. This is usually initiated by a white person that uses a non-white or black person in any form to represent the illusion that there are unity and fairness in whatever situation. An illusion of racial adversity in that any case.

This Ism has a singular narrative usually omit an entire race group but picks one to give the impression that the cause is an equal opportunity model for others to see.

10. Beauty-ism. 

All around the world, brown girls are discriminated against based on the color of their skin. Preferential treatment of lighter skin hues over darker hues occurs within racial and ethnic groups as well as between them.  Women around the world have been bombarded with so many different requirements of attractiveness. To be thin, but healthy; to have a flat stomach, but have ample breasts and a more prominent rear end. And sorrowfully, to achieve the standard of perfection these women have increasingly been turning to plastic surgery, cosmetics, eating disorders, and self-mutation to fit this beauty standard the beguiling attraction of it and social imperatives that surround it.
 
 
 
 
The quandary of a woman who does not possess any kind of beauty. This world is superficial where your validation is men drooling at you while walking down the street. What about the woman that nobody sees you know the one that is ignored by men? Society places so much pressure to be attractive and the procedures in which women pull out all the stops to modify their appearance by any means necessary. This society will train you in your way to think of a particular beauty standard even upon deeper reflection it will be imposed through universal thinking what our perceptions of beauty should be, its trains your mind directly or indirectly, through the power of subjection and propaganda their way of seeing and of appreciating beauty. 
Some Initial Tips for Breaking free from the “isms”
1. Repent of your SINS, keep the commandments and follow the Most High God of Israel.
1. Stop watching television where it pertains to programming suggesting European standards of beauty. If watching TV, make sure your child is watching people that look like them.
2. Speak positively to your child, encourage them on their beautiful skin color and hair. Don’t show favoritism with a child over the other. Children are very impressionable at a young age. Plant good seeds where your children are concerned.
3. Never tease anyone in front of your children concerning their color only have good things to say.
4. Cease from using terms to describe the color of skin like “darkie”, “high yellow”, “redbone,” and referring to people as “Black and ugly” as if being “Black” automatically indicates that one is also “ugly.”
5. Surround yourself with images of people of color through books.
6. Don’t allow people to tell your kids that their hair is bad and the skin is too dark.
7. Read the bible to them and teach them the ways of the Most High.
8. Educate yourself then teach your children about their history.
9. Comment darker people on their looks around your children.
10. Show them movies about positive black people promoting each other.

“Let us hear the conclusion of the whole matter: Fear God, and keep his commandments: for this is the whole duty of man.” Ecclesiastes 12:13 KJV

© Vashtiy Alsaudamir, The Brown Girl Dilemma